Rocawear defines the lifestyle for today's young hip consumer.
Launched off of the meteoric success of co-founder, Shawn "Jay-Z" Carter, The ROC represents a borderless, global lifestyle. With Roc-A-Fella Records serving as he initial launch pad, The ROC realized its prowess in creating culture far beyond the realm of music. Hence, the birth of the apparel company, Rocawear. Like Roc-A Fella Records, Rocawear quickly staked its claim in hip-hop history becoming the destination brand for street savvy consumers. Rocawear maintains a focus of providing clever innovation in fabrication, application and design to its customer. It has been the brand’s attention to detail that has pushed Rocawear’s appeal beyond its core urban customer. Ten years have passed since the genesis of The ROC...and a dynasty now reigns.
Created in March 2009 as a online destination for street, fashion and everything in between, Roc4Life.com is the digital destination to find all information on Rocawear, JAY Z, Roc Nation and culturally relevant news. A reliable source of all things music, celebrity and of course fashion, Roc4Life.com receives 200K unique views and 350K pageviews per month. Not only can readers keep up with what’s going on in the the streets and beyond, they can also share and interact with like-minded users around the world.